Most big-brand US breakfast cereals aren't vegan, and milk isn't the reason. The usual culprit is vitamin D3, added to fortify the cereal and usually made from lanolin, the waxy grease in sheep's wool. A few cereals also use gelatin or honey.
Cereals we've checked
| Cereal | Status | What decides it |
|---|---|---|
| Frosted Flakes | Not vegan | Vitamin D3. |
| Apple Jacks | Not vegan | Vitamin D3. |
| Corn Pops | Not vegan | Vitamin D3. |
Other popular cereals at a glance
These verdicts come from the US boxes as reported in the sources below. We'll add full pages as we check each one.
| Cereal | Status | Notes |
|---|---|---|
| Froot Loops | Not vegan | Vitamin D3. |
| Cheerios (Original) | Not vegan | Vitamin D3. Cheerios sold in some other countries don't use it. |
| Honey Nut Cheerios | Not vegan | Honey, plus vitamin D3. |
| Cinnamon Toast Crunch | Not vegan | Vitamin D3. |
| Raisin Bran | Not vegan | Vitamin D3. |
| Lucky Charms | Not vegan | The marshmallows contain gelatin. |
| Frosted Mini-Wheats | Not vegan | Gelatin in the frosting. |
| Cap'n Crunch (original varieties) | Vegan | Some seasonal versions add confectioner's glaze. |
| Post Shredded Wheat Original | Vegan | Whole grain wheat, with nothing added. |
| Good & Gather Organic Frosty Flakes (Target) | Vegan | Organic corn, organic cane sugar and sea salt. |
How to check a cereal box
- Look at the vitamins and minerals list. It's usually the last part of the ingredient panel. "Vitamin D3" or "cholecalciferol" means the box probably isn't vegan. "Vitamin D2" or "ergocalciferol" is fine.
- Check the marshmallows and frosting. Cereal marshmallows and some frostings are set with gelatin.
- Look for honey. It's obvious in "honey nut" cereals, but it also turns up in granolas and clusters.
- Check sprinkles and shiny coatings. Some seasonal cereals use confectioner's glaze.
Unfortified cereals with short ingredient lists, such as plain shredded wheat and many organic store brands, are the safest choice.
Who makes these cereals now
Kellogg's US cereal business (Frosted Flakes, Froot Loops, Apple Jacks, Corn Pops) became WK Kellogg Co in 2023 and was bought by Ferrero in September 2025. Cheerios, Lucky Charms and Cinnamon Toast Crunch are General Mills brands. A new owner can mean a new recipe, so we re-check these boxes regularly.
Every page in this guide
FAQ
Why isn't cereal vegan if it has no milk in it?
Is vitamin D2 vegan?
Are Cheerios vegan?
Is it fine to eat cereal with vitamin D3 anyway?
More lists
Sources and how we checked
We reviewed the sources below in Oct 2026.
- Taste Insight: What cereals are vegan? (December 2025)
- Green Matters: Your Cheerios might not be vegan (April 2024)
- The Takeout: Is there sheep's wool in your breakfast cereal?
- Ferrero completes acquisition of WK Kellogg Co (September 2025)
Spotted a recipe change? Tell us and we'll re-check.